The 'lock' star lands at Sephora & QVC

Tune in to QVC for Jonathan Product Salon Hair Care, Friday, July 15, 2005 from 7 – 8 p.m. ET. Or, watch the LIVE broadcast on your computer!

Jonathan Antin's philosophy is that the way we feel about ourselves on any given day is connected to how we feel about our hair. Hair is that powerful. Once, after a cut and styling, Jonathan's client started to cry. She told him that she felt beautiful. First, he was relieved to discover she was crying out of joy. And then Jonathan realized that he wanted her to feel that good about her appearance every day.

A couple of years and a lot of experimentation later, Jonathan has created a line of 100 percent vegan, sulfate-free hair care products based on the simple premise that achieving and maintaining a great look should be nothing short of easy. Each Essential Water(tm)-based formulation is as luxurious as it is nourishing. Made from select natural oils, exotic butters plants, and sea extracts, each of the shampoos, conditioners, styling and finishing products is designed to help leave your hair looking great and feeling healthy - with minimum effort.

Experience more from Jonathan Product

Jonathan on Dirt: "Clients often ask me to style their hair to look like it does the "day after" a cut - sexy, manageable. So I decided to create a product to achieve that look even on clean hair. And I named it "Dirt." It's a clean way to get the look and feel of 'day-after' hair. Play with it. Mold, chunk, separate, add texture. Have fun."